Toward Sustainable Organisations: A Holistic Perspective on Implementation Efforts

Two essential prerequisites for all types of organisations to be successful are the need of orientation and a long-term perspective. Among all the paradigms composing this fundamental set of principles, “sustainability” holds a pivotal position. In essence, it has become virtually impossible to oppose or criticise any concept or resolution that claims to be based on sustainability.
On the other hand, considerable efforts have been made to establish an agreed and elaborate understanding of sustainability as a (in Rodrigo Lozano’s words) “broad, complex, controversial, open-ended and challenging notion”.
Scientific research digested, evaluated, and displayed the plethora of experiences organisations have made in their attempts to integrate “sustainability” into their structure, culture, and, of course, their business models. What we see as an outcome of this process is sustainability finding its way into the established set of fundamental pillars of economic and societal evolution.