Medienrecht: Band 3 Wettbewerbs- und Werberecht

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Medienrecht: Band 3 Wettbewerbs- und...

Medienrecht: Band 3 Wettbewerbs- und Werberecht

Name: Medienrecht: Band 3 Wettbewerbs- und Werberecht
ISBN: 9783110248715

Artur-Axel Wandtke (editor), Oliver Castendyk (editor), Thomas Tobias Hennig (editor), Ulrich Hildebrandt (editor), et al. (editor), Kirsten-Inger Wöhrn (editor)

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Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.

年:

2011

版:

2nd rev. ed.

出版社:

De Gruyter

言語:

german

ページ:

498

ISBN 10:

3110248719